From the Field - Finding Information

Search Engine Optimization is a billion dollar industry. Companies go to great lengths to study Web behavior and get their websites to the top of your list of search results. Here are some findings:

Search Engine Behavior

Percentage (%)

Number of users who click on the first page of search results.

68%

Number of users who click within the first 3 pages of search results.

92%

Number of users who change their search term and/or search engine after reviewing the first page of results.

49%

Number of users who change their search term and/or search engine after reviewing up to three pages of results.

91%


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