Big Idea - Culture

Photo of Professor Geert Hofstede Professor Geert Hofstede is Emeritus Professor in Organizational Anthropology and International Management in the Netherlands. His work in international management provides an interesting perspective on cultural differences worldwide.

In a large scale research project conducted for IBM, which involved over 116 000 respondents in more than 70 countries, Hofstede created a 5D Model framework based on five basic dimensions of culture (1991):

Professor Hofstede's framework was designed to help understand how, on average, people from different nations view and solve basic problems. On his website, you will find each country around the world measured with respect to each of the five dimensions.

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